The entreprenneur

'takes from between'

That's what the word entrepreneur literally meant.
It has therefore become associated with a rather forceful, or even predatory idea of business acumen.
Arguably, it was inspired by interpretations of Adam Smith and Charles Darwin.

The entredonneur

My term 'entredonneur' (Wood, 1990) was not intended as a direct criticism of 'enterprise' itself
Nevertheless, offers an invaluable practical counterpoint to it
The most extreme idea of 'taking' is as unlikely as an extreme idea of pure 'giving'
However, by placing the two at opposite ends of a continuum we are better able to map the transition from one to the other
It may help us to identify how business, and other modes of enterprise, might be re-envisioned
It implies a less wasteful mode of living within an (inevitable) solar economy
In theory, at the macro level, tendencies to 'pure greed' may balance the will to 'pure altruism'
With better mapping techniques we might be able to replace this struggle with a reciprocal form of altruism.

Wood, J., (1990), "COMMENT: The Socially Responsible Designer", Design Magazine, July 1990